Mixing it up with Nexalogy
On its hectic road trip around town to meet the who's who of Montreal's most creative minds, f. & co spent today's cold but sunny lunch hour with Nexalogy ideator and chief executive officer Claude Théorêt. Somewhere between sociology and astrophysics (how often do you discuss Foucault and Latour at lunch?), we spoke innovation, startups, entrepreneurship, Europe and obviously, trends and media, mostly of the social kind, as if all media wasn't first and foremost social.
f. & co focusses on how collaboration can "liberate" the knowledge imprisoned within organizations (blame it on those seemingly unavoidable silos or on that creepy creeping-in routine). Nexalogy's multi-pronged and ever-evolving technology allows its clients, but also the general public, to dig through the huge data mess that is social media in order to make sense of it, liberate the knowledge in contains. The thoroughly quantified approach adopted by Nexalogy in analyzing current social and technological trends allows their customers to identify business opportunities where they may expect them least.
Furthermore, Nexalogy's algorithms often provide the necessary impulses that lead towards change. Théorêt does this by clarifying the specific niches that emerge over vast quantities of data.
Though we may not fully understand the complex underlying mechanics, the results are brilliant. A case study is even featured in some of the world's greatest players' "best ofs", most notably PwC's most recent technology forecast.
"Finding the needle", goes the video report. A needle not only gives meaning to a thread: with a needle, trust us, we can do great things.