Big Data: Nexalogy and f. & co sign a partnership agreement
Technology startup Nexalogy (Claude Théorêt) and creativity consulting firm f. & co (Louis-Félix Binette, Francis Gosselin) signed a partnership agreement in order to help businesses and organizations make the best of big data analysis.
Following several successful collaborations over the last few months and with strong growth in their respective ssectors, the two business are combining Nexalogy's technological excellence with f. & co's creativity and collaboration smarts to deliver targeted new services for the local and international markets.
"This new partnership will allow Nexalogy to grow the user base of its flagship NxMaster and generate recurring revenues. It will also enhance the visibility of its other products, in Montreal and arund the world", said Claude Théorêt, president and founder of the big data firm.
The volume of data produced on the planet is growin exponentially. Forbes recently evaluated the big data market to 16 billion dollars in 2014. McKinsey also predicts that data-based decision-making capacity will not grow rapidly enough to meet industry needs.
"This partnership is strengthening the research tier of our services", said Louis-Félix Binette, cofounding partner of f. & co. It also brings depth and significant value-added to our consulting servces. We are developing an advanced and flexible analysis capacity that will help stimulate our clients' creativity."
Both companies base their services not only on social data analysis — Twitter, Facebook, YouTube, Tumblr, blogs, etc. — but also on the use of entreprise data, where internal databases are often rich with unexplored opportunities. Nexalogy's API also allows to build websites and dashboards displaying real-time synthesis of data.
About Nexalogy
Nexalogy helps make sense of the ever-expanding universe of social data to enable companies to make smart decisions — and to see their world in new ways. The tools developed by its expert team help navigate the various sources of available data, identify the elements that are significant and develop strategies around them.
About f. & co
f. & co is a creativity and collaboration consulting firm. Our services touch on strategy, operations, human resources and marketing using creative and collaborative aproaches. We assist leaders and managers, from the design to the implementation of strategies and processes, through creativity and collaboration, with a view to mobilize and engage all stakeholders in the process.
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Contacts :
Naomi Goldapple
Vice-president, business development, Nexalogy
514-573-9006
Geneviève Dupuis
Director of research, f. & co
514-386-7236