For 10 years, Louis-Félix Binette held high-level strategic positions in the public sector, notably for a Minister in the Québec government (aboriginal and intergovernmental affairs; democratic reform) and as a diplomat in the Canadian foreign service (postings at the Permanent Mission of Canada to the UN and at the Consulate General of Canada in New York). After studying strategic management at HEC Montréal, where he used LEGO SeriousPlay as an investigative method for his research on strategic processes in complex organizations, he co-founded f. & co to dedicate his energy and creativity to the transformation of businesses. His objective: leveraging collective intelligence to spur creativity and equip organizations to better face complexity and to capitalize on the knowledge economy. Trained as a translator and linguist, with a dash of physics and literature, Louis-Félix speaks five languages; he listens to a lot of music, blogs for Génération INC., is a member of the Board of the Institut du Nouveau Monde and Director General of CreativeMornings/Montréal.
Francis Gosselin, president and co-founding partner
Francis Gosselin holds a Ph.D. in Economics from the University of Strasbourg. A HEC Montréal graduate in International Business, he has worked with several administrative bodies in Canada, France and the United States, in the fields of economic and cultural development. His dissertation focused on bureaucratic creativity within large international organizations. In France, he was editor-in-chief of La Gazette Cournot, a monthly publication focused on economic, political and social affairs. He has been the « creative community manager » of the MosaiC HEC Montréal platform for several years. He also organized and managed the Fall School on Management of Creativity in Strasbourg.
Renaud Margairaz, head of consulting
Geneviève Dupuis, head of research
Thanks to her Masters in International Business at HEC Montréal, Geneviève developed an expertise in innovation management and product development, notably through a research mandate with Chanel, in Paris. A graduate in Communications from Université de Montréal, Geneviève previously worked as an account manager in a public relations agency, supervising media relations, events organization and content creation. She had the privilege to work with several renowned designers and Montreal cultural organizations. Founding member of CreativeMornings/Montréal, she is also the deputy editor of cllbr.
Sarah Mackenzie, social listening and community management
Arts & culture aficionado and social media savant, Sarah Mackenzie is a fresh graduate of International Business from the John Molson School of Business. A firm believer in the intersecting lines of business and creativity, Sarah been involved in community management for innovative initiatives such as CreativeMornings/Montréal and experimental projects including In the Mouth. Her knowledge of cross cultural communication has been shaped by travel and living abroad. Sarah’s current side challenge is to master the world of graphic design.
Anna-Marie Pastena, researcher-in-residence
Anna-Marie is currently completing a graduate degree in marketing at HEC Montréal, for which she’s writing a thesis on the development of startup brands using f. & co as a case study. With an undergraduate degree in communications from the University of Montréal under her belt, she has gained relevant work experience in PR through an internship at the Foundation Hôpital Pierre-Boucher. In academia, she’s always been involved in numerous extra curricular projects and committees, the latest being the Rendez-vous Marketing committee of the Réseau HEC Montréal. Perfeclty fluent in French, English and Italian, Anna-Marie gave herself the goal of mastering a fourth language to broaden her professional horizons.
Ulysse Dorioz, head of business development
Learning, sharing, building are Ulysse Dorioz’ drivers. A graduate of HEC Montréal’s Master’s in strategic management program, Ulysse was involved early on in the development of f. & co. Be it through his research project on social business in Brazil, his involvement with Habitat for Humanity or his current role as strategic advisor to the Fédération des Caisses Desjardins, his professional DNA is strung with the entrepreneurial fiber. He channels his broad knowledge and high energy to work closely with organizations and their leaders, to elaborate and actualize their strategic ambitions.
Joëlle Tremblay, philosopher-in-residence
Aline Massouh, creativity analyst
Brand management professional and Masters candidate in Marketing at HEC Montréal, Aline Massouh holds a Bachelor’s degree in Commerce with a major in Marketing. She cumulates over seven years of experience in brand management and new product development, including four as brand manager at Mega Brands and a couple more at video game maker Electronic Arts as development manager and global product marketing manager. Aline has contributed to the launch and marketing of over 200 internationally-distributed products and managed globally recognized franchises.