Success in the ideas economy
f. & co co-founder Louis-Félix Binette signs today an article on Integrative Thinking on Génération INC. [in French], a website for Quebec entrepreneurs. Integrative Thinking is an approach to solving complex problems without relying on simplification or seeking a sub-optimal solution
[Read the translated article here on our blog]
As was made obvious by last week's Startup Weekend, we live in the economy of ideas. Like never before in history, we have the technology, the resources and the skills to rapidly transform ideas into businesses. And the results can be stunning. What are Google, Facebook and Twitter if not a collection of ideas, brought to market in record times?
A new way to think – Integrative Thinking, by RotmanSchool on YouTube
Louis-Félix's article is part of a Génération INC. special section on creativity published this week. Under the theme Ideas that Stand Out, the think tank proposes articles and video capsules that demistify the romantic vision of ideas as epiphanies. An idea is first and foremost the fruit of intellectual labour, at which only practice makes perfect.
Among video interviews worth mentioning are one with inspiring Chocolate maker, Geneviève Grandbois and another with BIXI designer Michel Dallaire, not to mention an inspiring Q&A with our friend Jean-Jacques Stréliski, former ad-man turned marketing professor at HEC Montréal, on creativity in business.
[In French: Des idées qui détonnent special section on Génération INC.]