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f. & co takes over C2MTL
This year again, the f. & co team takes an active part in the Commerce + Creativity conference C2MTL. For this third edition, held May 27 to 29, we deployed more resources than ever before in order to bring our very own contribution to the success of C2.
On site, a battery of collaborators is hard at work pushing a few interesting initiatives:
- #redshoes: the success of the movement started in 2013 was so overwhelming that red shoes are now part of the f. & co DNA — so much so that, throughout the year, members of our team face questions when they are not wearing them!
- #humansofc2: C2MTL is more than just a simple conference. We offer portraits of participants — those who, through their openness, curiosity and desire to change the world (or at least make a dent). They are the ones who make up the real added value of this annual rendez-vous. Find them on humansofc2.com and on our social media.
- #bmc2: the business model canvas is a simple but powerful tool. Turning to C2MTL particpants for their expertise and creativity, we are using the canvas to explore potential solutions to organizational or societal problems addressed during the conference. We will draw a copy of the Business Model Generation book among all those who helped out.
- #openbrain: back by popular demand, the collaborative notebook openbrain.co is a simple Google document structured in order to allow anyone to note down the most important elements of each conference or wrokshop or side event at C2. It's also an excellent tool for those who cannot attend C2MTL or for those, like journalists, wishing to prepare an event report.
- #cllbr: true to our habits, we will publish daily reports on the brand new cllbr.com in order to report on our experience, our encounters and our key learnings at C2.
To all those on site, we wish an excellent C2! The others can certainly count on f. & co to keep them informed of the essential