– Encounters
comments powered by Disqus
Understanding the creative process
Our collaboration with the Generation Inc. initiative lives on with Louis-Felix Binette's most recent interview. In it, he discusses the necessity to first understand the creative process before turning it into a development vector for businesses.
Speaking to the initiative's numerous entrepreneurs, he discusses the necessity to systematically consider the rythm of creativite processes, moving from creation to introspection and reflexivity, and vice versa. As a process, creativity must thus be considered much like any other business process – moments of surprise, of work and of pause are essential components.
Below is Louis-Félix's interview, in French.