Our team
Louis-Félix Binette, founding partner
For 10 years, Louis-Félix Binette held high-level strategic positions in the public sector, notably for a Minister in the Québec government (aboriginal and intergovernmental affairs; democratic reform) and as a diplomat in the Canadian foreign service (postings at the Permanent Mission of Canada to the UN and at the Consulate General of Canada in New York). After studying strategic management at HEC Montréal, where he used LEGO SeriousPlay as an investigative method for his research on strategic processes in complex organizations, he co-founded f. & co to dedicate his energy and creativity to the transformation of businesses. His objective: leveraging collective intelligence to spur creativity and equip organizations to better face complexity and to capitalize on the knowledge economy. Trained as a translator and lignuist, with a dash of physics and literature, Louis-Félix speaks five languages; he listens to a lot of music, blogs for Génération INC., is a member of the Board of the Institut du Nouveau Monde and Director General of CreativeMornings/Montréal.
Francis Gosselin, founding partner
Francis Gosselin holds a Ph.D. in Economics from the University of Strasbourg. A HEC Montréal graduate in International Business, he has worked with several administrative bodies in Canada, France and the United States, in the fields of economic and cultural development. His dissertation focused on bureaucratic creativity within large international organizations. In France, he was editor-in-chief of La Gazette Cournot, a monthly publication focused on economic, political and social affairs. He has been the "creative community manager" of the MosaiC HEC Montréal platform for several years. He also organized and managed the Fall School on Management of Creativity in Strasbourg.
Collaborators
Miriam Bekkouche, innovation analyst (programs)
Miriam specializes in the creation of programs for businesses and entrerpeneurs that promote innovation and growth. for three years, she oversaw the innovation portfolio at the Consulate General of Canada in New York, where she founded the first Canadian Technology Accelerator. She studies how new tools can support entrepreneurs and intrapreneurs: crowdfunding, accelerators/incubators, hackathons, etc.
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Ludvig Bellehumeur, strategy analyst
After studying political science and philosophy at Université de Montréal, Ludvig embarked on a Master's degree in International Business at HEC Montréal. He executed mandates for a variety of institutions in Canada, Norway and Germany. His research interests cover international business strategy and organisational design. For his thesis, he looked at mechanisms that foster both cooperation and competition between business units of multinational corporations. He co-organized various conferences, including a highly successful TEDx event, and promises to organize more. He combines imagination, rigour and a strong sense of ethics to help his partners reach their objectives.
Ulysse Dorioz, strategy analyst
Learning, sharing, building are Ulysse Dorioz' drivers. A graduate of HEC Montréal's Master's in strategic management program, Ulysse was involved early on in the development of f. & co. Be it through his research project on social business in Brazil, his involvement with Habitat for Humanity or his current role as strategic advisor to the Fédération des Caisses Desjardins, his professional DNA is strung with the entrepreneurial fiber. He channels his broad knowledge and high energy to work closely with organizations and their leaders, to elaborate and actualize their strategic ambitions.
Geneviève Dupuis, creativity analyst
Geneviève Dupuis is completing her Masters degree in International Business at HEC Montréal. Her thesis explores the theme of creativity as a strategy for economic renewal, with an emphasis on innovative production and practices used towards social betterment. A graduate in Communications from Université de Montréal, Geneviève worked as an account manager in a public relations agency, supervising media relations, events organization and content creation. She had the privilege to work with several renowned designers and Montreal cultural organizations.
Stéphanie Guico, collaboration analyst (organizational design)
Marie-Josée Lareau, creativity coach
Marie-Josée holds an Executive MBA from HEC Montréal/McGill. Including her decade as an artistic coach with Cirque du Soleil acrobats, she developed a global expertise of 20 years in animation, consulting and group direction. She directed workshops at Bombardier Innovation Center, Disney Imagineering and at Abbott Laboratories medical division. She works regularly with students of McGill's MBA and IMPM programs as well as with professors of management at HEC Montréal. She is also an international speaker, with interactive conferences on business creativity, collaboration and quality of presence, lately in China and Vancouver for the International Women's Forum.
Jean-Marc Legentil, consultant, coach & keynote speaker
President of Bell Nordic, Jean-Marc holds 15 years of experience as an executive and 20 years as a consultant, focusing on supervision, management and executive affairs. After working in several of Canada's largest businesses such as Johnson & Johnson and Abbott & Carrier Laboratories, he founded Bell Nordic, dedicating his career to consulting and training in organizational development and operations management in manufacturing, services and health organizations. Jean-Marc is a Master Black Belt trainer with the ability to certify consultants in Kaizen and Lean/Six Sigma methodology to improve administrative processes and operations. He holds a bachelor's degree from HEC Montreal and an MBA from the University of Western Ontario. A sought-after keynote speaker, he has been invited to the 31st Congress of the Japan Association for Operative Medicine (Tokyo, 2009): Kaizen in the OR and twice in Turkey, in 2011 and 2013.
Aline Massouh, creativity analyst
Brand management professional and Masters candidate in Marketing at HEC Montréal, Aline Massouh holds a Bachelor's degree in Commerce with a major in Marketing. She cumulates over seven years of experience in brand management and new product development, including four as brand manager at Mega Brands and a couple more at video game maker Electronic Arts as development manager and global product marketing manager. Aline has contributed to the launch and marketing of over 200 internationally-distributed products and managed globally recognized franchises.
Joëlle Tremblay, philosopher-in-residence